Ferrari World, Abu Dhabi & Las Vegas

The concept launch of the Ferrari World theme park saw ABC Event Production GmbH & Co. KG stage magnificent interactive shows in Abu Dhabi as well as Las Vegas which reaffirmed the dynamics, ambition and the desire to succeed of the world-famous company.

The ABC team converted the project's gigantic dimensions and visions into a racy, esthetic and futuristic-styled performance highlighted in classic Ferrari colors red & yellow, whilst mediating visual and sensual aspects of a prospective state-of the-art theme park to the impressed audience.