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IAA21 Mercedes Benz - hypermented live experience

THE LOCATION TRANSFORMES INTO AN IMMERSIVE VR MEDIA SPACE AUDIENCE BECOMES PART OF THE VIRTUAL BRAND EXPERIENCE

Hypermented live experience means transformation. Transformation of information, perspective and deep impact of brand experience. Perceived as communication VR interface, as an intelligent extension Tool with bidirectional connectivity, The three-dimensional simulation of a virtual world and the extrusion into the real space give a completely new dimension to Brand Experiences and live communication. A new exciting image perception for digital live events.

The free arrangement of pixels in space can form any dimension and follow any vision given. With this Virtual Volumetric Stage Design we can lift the geometry off the hinges because we can freely define the X, Y and Z axes in space. We can even create an anti-gravity room. The intention and advantage of hypermented live experience is to expand the attention area and to increase the efficiency of Brand Experience onto the next Level.