Mercedes Benz

Press Conference at the International Motor Show (IAA)

Together with the team of Oliver Schrott the ABC Event Production GmbH & Co. KG created a colorful, fast moving and youthful show for the press conference the day after the brand evening. Some 2500 accredited journalists watched the artists, the musicians, the cars as well as Daimler CEO Dr. Dieter Zetsche melt with the virtual settings on the screens. Thus the complex choreographies were far beyond the known scope of press conferences and car presentations with their speaches, clips and short performances.

The press conference perfectly aligned with Daimler's core ideas and concepts, highlighting the shown cars and establishing a perfect stage for the speakers.